I know, I know. I like to start the week off with a recipe, but I don’t have one. Mea culpa. I plan on getting into the kitchen later to do some cooking so I can share it all with you, but it was a weird weekend and when I did cook, I didn’t have the luxury of time to take photographs. Which is a little bit of a drag, but, silver lining! I’ll be forced to make yummy food all over again.
In the meantime, I want to present you with….this ad. I have carried this ad with me for years, it’s survived two moves, through Texas and back east to my little home in central PA. After a decade of puzzlement, of staring at this ad and shaking my head, I confess I am no closer to comprehension than I was ten years ago. I’ve spent more time trying to understand the mindset of the advertising agency that gave this the green light, than I have most pieces of abstract art. I still have no idea what this ad is getting at. Ok ok ok, here. Feast your eyes. (Identifying details removed. Mostly. :))
In case you’re staring at this ad in stricken disbelief–which is totally understandable–I will explain. This is an ad for stores that sell jewelry. A jewelry mall, if you will. Glamorous, high-end jewelry, not the “Buy three pairs of earrings, get the fourth free” kind that I usually buy. And the model, in her LBD and thick golden rope of a necklace, is wearing a cat on her head. A cat. On her head. Here’s a closeup.
Indeed, this is certainly all I’ve imagined and more. I know that when I think about which lovely lady ought to get the fancy jewelry, it’s almost always the one wearing an animal on her head.
Only opposite. “Give in to the luxury”, the ad says. But how does wearing a cat on one’s head indicate “luxury”? Or something that should be given in to? I fight the urge to accessorize with my cat every day, and I feel like I’m a better person for it. Because if she were wearing pajamas–and you know I’m right here, people–she would be a crazy cat lady. This should be instant birth control. Instead, this ad was meant to create allure.
Herein lies my befuddlement. I don’t understand. I mean, if I want to buy shoes I don’t look for someone with an egret perched on her head so I can think, “Oh, wow, that must be a great shoe store I can’t wait to shop there.” Maybe I just don’t grok high-end jewelry in this way, but…why is this lady wearing a cat on her head? And what does that say about…oh, good Lord, about any and everything that’s weird about the advertising business?
Please, internets, if you can explain, I would be most grateful.